In honor of Integrity Week we’re featuring an infographic on using Social Media for Social Good from UNC- Chapel Hill’s new online MPA program. Social media allows nonprofits and groups promoting social causes, even those with limited budgets, the opportunity to magnify their voices. In our hyper-connected world, individuals have the tools to effect change, raise millions of dollars, find volunteers, and make a global impact. The infographic profiles several successful grassroots and nonprofit campaigns, explains tactics that increase the impact of a message, and explores emerging trends in charitable giving and volunteering. Highlights include:
Making a Global Impact
● The day following the Haiti earthquake of 2010, CNN’s user-generated iReport had 1.4 million page views.
● Twestival, a global offline event supporting various nonprofits, raised $1.75 million in 45 countries.
● One in five adults in the U.S. has donated to a nonprofit online.
● Tweet Drive 2011 (now known as Operation Social Santa) harnessed the power of Twitter to organize 38 in-person events in which people donated more than 4,200 toys.